This all round campaign aimed to contradict the association as a photography brand and to reposition it as a case study specialist in the printing business area.

We created from the teaser phase a concept which is transversal throughout the whole campaign - “the first impression can be deceiving” (being that impression has the association with the word for printing in portuguese language) and lately “update your impressions”.

This campaign was present in throughout several online and offline media such as press, outdoor, radio, internet and tv.

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